Strategic Licensing Planning:
Property demographics, market positioning, competitive IP analysis, retail white space analysis, consumer insights and research.
Sales Prospecting & Deal Execution:
Category planning, partner identification, solicitation and negotiations, strategic alliances, promotional partnerships.
Top down and bottom up presentations to retail partners, retail sales force management.
Product and Packaging Development:
Product concepting, prototyping, packaging, and cost estimating of consumer products.
Direct sourcing and manufacturing of consumer products.
Collateral materials, style guides, trend research, and competitive shopping analysis.
Administrative processes including royalty reporting and collections, legal oversight and contract management.
Product & marketing approvals, quality assurance programs, trademark protections advice.